# Scottish Teachers for Permanence

Brand guide · Version 2 · 7 September 2026

## Identity

Secure jobs. Stronger schools.

The new symbol places two upright blocks above a broad foundation. It expresses shared commitment, continuity and the lasting support that schools need. Simple, separated shapes keep the identity clear at small sizes. The existing Plus Jakarta Sans lettering and violet, mint and plum palette preserve the campaign's recognition.

## Symbol construction

The master uses a 144 × 144 unit canvas. The upper blocks are 64 × 64 units at (0, 0) and (80, 0). The foundation is 144 × 64 units at (0, 80). Every corner has a 6-unit radius. The 16-unit channels remain open and consistent.

Use the supplied artwork. Keep the symbol upright and scale it proportionally. Do not rotate, interlock, connect, rearrange or crop its blocks. Do not close the channels, change the corner radius or add outlines, gradients or effects.

## Colours

| Colour | Hex | Use |
| --- | --- | --- |
| Violet | `#6236E8` | Primary symbol blocks and campaign accents |
| Mint | `#B9F1D2` | Upper-right accent block and supporting backgrounds |
| Plum | `#24122D` | Lettering, body text and dark backgrounds |
| White | `#FFFFFF` | Light backgrounds and reverse artwork |

Use plum for text on white or mint. Mint is a supporting colour; avoid mint text or fine details on white. Choose the supplied monochrome symbol when a pale accent would lose definition.

## Logo variations

- **Full-colour logo:** violet and mint symbol with plum lettering, for light backgrounds.
- **Reverse logo:** the supplied light lettering and symbol treatment, for plum or other sufficiently dark backgrounds.
- **One-colour logo:** a single solid colour for restricted-colour printing and applications that need stronger definition.
- **Symbol:** the three-block mark for favicons, avatars and compact placements where the campaign name is already apparent.

Use the full campaign name in primary public-facing placements. Preserve the supplied relationship between symbol and outlined lettering; do not substitute fonts or rebuild the lockup manually.

## Size and clear space

The full logo must be at least **210 CSS pixels wide** on screen. The standalone symbol must be at least **16 CSS pixels wide**. Choose the symbol for placements that cannot accommodate the full logo legibly.

Maintain clear space of at least **16/144 of the symbol's width** on every side of the symbol or full lockup. For example, a 72-pixel-wide symbol requires 8 pixels of clear space. Measure from the outer edge of the artwork. Do not fill this area with text, borders or other graphics.

At tiny sizes, use the supplied **monochrome favicon**. Retain both open channels and a high-contrast background; do not rely on the mint accent to separate shapes. Export raster icons at their intended size and check the 16- and 32-pixel results.

## Typography

Use **Plus Jakarta Sans** for campaign communications. Use bold or extra bold for short headings and regular or medium for supporting text. Keep wording direct and readable. The logo lettering is outlined artwork and should not be edited as text.

## Accessible use

Use **“Scottish Teachers for Permanence”** as the alt text for a meaningful logo image. If the logo is the only content of a homepage link, label the link **“Scottish Teachers for Permanence home”** and avoid repeating that label on its image. Give decorative symbols empty alt text, or hide decorative inline SVGs from assistive technology.

When a description of the design is needed, use: **“Two upright blocks above a broad foundation, in violet and mint.”** Keep any nearby campaign name as real, accessible text where practical. Check logo recognition in monochrome and at its intended display size.

## Version status

**Version 2 supersedes the version 1 symbol and branded artwork.** The earlier interlocking emblem is deprecated and must not be used for new website, social, presentation or document materials. Retain version 1 files only as historical source records; do not redistribute them as the current brand kit. Existing materials should be updated using the version 2 masters as they are revised.

The campaign name, message, core palette and typeface remain consistent. This guide documents the replacement block symbol and its correct use.
